The content provider, whether a premium news site or a streaming or MVPD-carried VOD T/V network, is able to respond to users with an invitation to fulfill, with the help of an advertiser, the reason they arrived at the content distribution point. Sometimes with paywalls or ad-blockers, consumers encounter roadblocks to the content they want. This re-imagining of the consumer/publisher/advertiser relationship will return the dual revenue-stream to producers and distributers, and create a healthier, new advertising model.
In addition to this consumer benefit, the Turnstīl approach also solves the major problems facing advertisers and content providers in today’s digital world:
Previous in-market experience has shown an actual increase in subscriptions, while adding a new premium-priced revenue stream for Turnstīl-paying visitors.
Check out the Demo to see, feel and experience the Turnstīl content access gateway.