• Accenture found that:
◦ “Two-thirds of consumers are willing to share personal information with companies [they trust].” Rewarded ads can gather up key 1st party data, however the trust factor mustn’t be violated.
• Merkle's 1H 2020 Consumer Sentiment Report released this month learned:
◦ Half of respondents indicated that they felt brands knew too much about them.
• Is the attention given by the consumer forced on them or a choice?
• eMarketer reports that for gaming users, three-quarters of US Millennials preferred opt-in rewarded ads over interstitial.
• Turnstil Co-Founder and CMO John Osborn is a panelist at AdMonster’s Publisher Forum Virtual on Tuesday, August 25, 12:25 pm ET. He and TV[R]EV Co-Founder/Lead Analyst Alan Wolk talk about CTV and Digital Video.
• Turnstil is looking for a digital publisher or streaming T/V service to partner in a charter launch of the Turnstil technology platform, funded by an interested advertiser.
• If you are interested in partnering as an advertiser, a publisher, T/V streaming service or tech platform serving publishers or advertisers, please set up an appointment with Co-Founder and Chief Marketing Officer John R. Osborn through this Calendly link.