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MAY 2020 NEWSLETTER     JUNE-JULY 2020 NEWSLETTER






AS THE TURNSTIL SPINS
TALES OF

REWARDED ADVERTISING

NEWSLETTER #2 | JUNE-JULY 2020

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Recap: What is Rewarded Advertising? 
  • The fast-growing new format for monetizing digital media through voluntary consumer exchange of ad attention for something of value. IAB's Opt-In Value Exchange Playbook explores what gaming publishers have done and how it applies to other content types.

Consumer Response to Rewarded Ads are Favorable
  • eMarketer reports that gamers, who currently see the most rewarded advertising, respond favorably to its fundamental principles of exchange. Emily Robinson, vice president of marketing at Tapjoy says that this "... appreciation for the advertiser drives deep brand awareness, brand recognition, message recall and purchase intent with consumers.”
  • 76% of US mobile gamers prefer opt-in rewarded ads, compared with 24% that prefer mandatory ads.

Mobile Gamers' Attitudes toward In-App Advertising?

Are All Rewarded Ads in Gaming Apps/Sites?

Rewarded Ads are finding their way into new digital locations other than Mobile In-App Gaming. The IAB provides examples, along with Gaming Apps, of digital providers that are employing Rewarded Advertising.



Did you know that 43 individuals from 31 companies worked on the IAB's 12/18/18 "OPT-IN VALUE EXCHANGE ADVERTISING* PLAYBOOK FOR BRANDS (*aka Rewarded/Opt-in Ads)"?

Companies included are: 
ACTIVISION, BLIZZARD MEDIA, ADCOLONY, CHOCOLATE, ELECTRONIC ARTS, ERNST & YOUNG, FORTVISION, FYBER, GAMELOFT, GOOGLE, INFINITIVE, INMOBI, INNOVID, JUN GROUP, MEDIAMATH, MOPUB (A DIVISION OF TWITTER, INC.), OPENX, PANDORA, ROCKYOU MEDIA, ROVIO, SALES ATHLETE, SMAATO, STACKADAPT, TAPJOY, TEADS, TELARIA, TRESENSA, UNITY TECHNOLOGIES, VERVE, VUNGLE and ZYNGA.

This project was the first comprehensive, industry-wide effort to understand Rewarded Advertising.


Latest Turnstil News


Published Monthly by Turnstil LLC
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn




AS THE TURNSTIL SPINS
TALES OF
REWARDED ADVERTISING

NEWSLETTER #1 | MAY 2020

This inaugural issue of a new monthly newsletter on Rewarded Advertising is brought to you free of charge. It is designed to help you stay abreast of trends and developments in this expanding sub-sector of advertising moving beyond gaming to broader digitally-published content and services including streaming video.


What is Rewarded Advertising? 
  • The fast-growing new format for monetizing digital media through voluntary consumer exchange of ad attention for something of value. IAB's Opt-In Value Exchange Playbook explores what gaming publishers have done with rewarded video and how it applies to other content sectors.

What is Happening in Rewarded Advertising?
  • eMarketer reports that Rewarded video ads are gaining steam (a key takeaway in their ). "While they’ve been around for a while, rewarded video ads have long been thought to best serve performance marketers buying inventory in gaming apps. But that’s changing as marketers realize their high engagement level."
eMarketer Chart 02

Many Types of Rewards

  • eMarketer also reported 65% of US mobile users encountered rewarded video ads on gaming sites, 31% on music players, 30% on social media, 22% on retailer sites, 20% on video channels & 14% on news sites/apps. Also observed are the different types of reward that consumers are willing to engage with ad content to receive:

eMarketer Chart 02

In eMarketer's Native Advertising 2019 ReportHarish Goli, product manager at Pandora explained how rewarded video—in Pandora’s case, called “Premium Access”— [makes] a premium experience more accessible.
“They're heavy Pandora users, which means that they get a lot of ads, but at the same time they are typically younger, in their late teens or early 20s,” he said. “They find that paying for Pandora at that point in life is a little hard. We offer them Premium Access, which allows them to completely view our video. Then they get X minutes, which is usually up to 30 minutes of uninterrupted music. Our listeners appreciate that. They love it. That particular format has been growing, more than doubling every quarter.”

Latest Turnstil News
Turnstil is ready to activate its next campaign, having advanced discussions with two advertising companies, and are looking for a large circulation publisher and/or streaming video service to partner with them (and share ad revenues). If you are an advertiser, a publisher, streaming service or tech platform serving publishers or advertisers, please set up an appointment with Co-Founder and Chief Marketing Officer John R. Osborn through this Calendly link:
Published Monthly by Turnstil LLC
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn