- 76% of US mobile gamers prefer opt-in rewarded ads, compared with 24% that prefer mandatory ads.
This project was the first comprehensive, industry-wide effort to understand Rewarded Advertising.ACTIVISION, BLIZZARD MEDIA, ADCOLONY, CHOCOLATE, ELECTRONIC ARTS, ERNST & YOUNG, FORTVISION, FYBER, GAMELOFT, GOOGLE, INFINITIVE, INMOBI, INNOVID, JUN GROUP, MEDIAMATH, MOPUB (A DIVISION OF TWITTER, INC.), OPENX, PANDORA, ROCKYOU MEDIA, ROVIO, SALES ATHLETE, SMAATO, STACKADAPT, TAPJOY, TEADS, TELARIA, TRESENSA, UNITY TECHNOLOGIES, VERVE, VUNGLE and ZYNGA.
“They're heavy Pandora users, which means that they get a lot of ads, but at the same time they are typically younger, in their late teens or early 20s,” he said. “They find that paying for Pandora at that point in life is a little hard. We offer them Premium Access, which allows them to completely view our video. Then they get X minutes, which is usually up to 30 minutes of uninterrupted music. Our listeners appreciate that. They love it. That particular format has been growing, more than doubling every quarter.”