Recap: What is Rewarded Advertising?
- The fast-growing new format for monetizing digital media through voluntary consumer exchange of ad attention for something of value. IAB's Opt-In Value Exchange Playbook explores what gaming publishers have done and how it applies to other content types.
Consumer Response to Rewarded Ads are Favorable
- eMarketer reports that gamers, who currently see the most rewarded advertising, respond favorably to its fundamental principles of exchange. Emily Robinson, vice president of marketing at Tapjoy says that this "... appreciation for the advertiser drives deep brand awareness, brand recognition, message recall and purchase intent with consumers.”
Are All Rewarded Ads in Gaming Apps/Sites?
Rewarded Ads are finding their way into new digital locations other than Mobile In-App Gaming. The IAB provides examples, along with Gaming Apps, of digital providers that are employing Rewarded Advertising.
- Pandora/HP, Chic-Fil-A (one hour of uninterrupted music)
- Jun Group/Luxury Car Brand (a screener question led to an interactive video which unlocked various rewards in multiple games)
- Google YouTube/NBC "The Good Place" (to prevent skipping, completed ads earned a clip from the show)
Did you know that 43 individuals from 31 companies worked on the IAB's 12/18/18 "OPT-IN VALUE EXCHANGE ADVERTISING* PLAYBOOK FOR BRANDS (*aka Rewarded/Opt-in Ads)"?
Companies included are:
This project was the first comprehensive, industry-wide effort to understand Rewarded Advertising.ACTIVISION, BLIZZARD MEDIA, ADCOLONY, CHOCOLATE, ELECTRONIC ARTS, ERNST & YOUNG, FORTVISION, FYBER, GAMELOFT, GOOGLE, INFINITIVE, INMOBI, INNOVID, JUN GROUP, MEDIAMATH, MOPUB (A DIVISION OF TWITTER, INC.), OPENX, PANDORA, ROCKYOU MEDIA, ROVIO, SALES ATHLETE, SMAATO, STACKADAPT, TAPJOY, TEADS, TELARIA, TRESENSA, UNITY TECHNOLOGIES, VERVE, VUNGLE and ZYNGA.
Latest Turnstil News
- In May 2020 Turnstil launched its premiere issue of "Rewarded Advertising, (As The Turnstil Spins)" covering this growing, dynamic format for consumer engagement. You are now reading issue # 2, June 2020. See below for a link to Issue # 1, May 2020.
- Turnstil is an interactive rewarded advertising format that provides content or digital service access to viewers normally blocked by a paywall. This differentiates Turnstil from "rewarded video" formats most identified with in-app gaming.
- Turnstil is looking for a digital publisher or streaming T/V service to partner in a charter launch of the Turnstil technology platform, funded by an interested advertiser.
- If you are interested in partnering as an advertiser, a publisher, T/V streaming service or tech platform serving publishers or advertisers, please set up an appointment with Co-Founder and Chief Marketing Officer John R. Osborn through this Calendly link:
Published Monthly by Turnstil LLC
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn