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REWARDED ADVERTISING

JUNE JULY 2020 NEWSLETTER #2



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Recap: What is Rewarded Advertising? 
  • The fast-growing new format for monetizing digital media through voluntary consumer exchange of ad attention for something of value. IAB's Opt-In Value Exchange Playbook explores what gaming publishers have done and how it applies to other content types.

Consumer Response to Rewarded Ads are Favorable
  • eMarketer reports that gamers, who currently see the most rewarded advertising, respond favorably to its fundamental principles of exchange. Emily Robinson, vice president of marketing at Tapjoy says that this "... appreciation for the advertiser drives deep brand awareness, brand recognition, message recall and purchase intent with consumers.”
  • 76% of US mobile gamers prefer opt-in rewarded ads, compared with 24% that prefer mandatory ads.

Mobile Gamers' Attitudes toward In-App Advertising?

Are All Rewarded Ads in Gaming Apps/Sites?

Rewarded Ads are finding their way into new digital locations other than Mobile In-App Gaming. The IAB provides examples, along with Gaming Apps, of digital providers that are employing Rewarded Advertising.



Did you know that 43 individuals from 31 companies worked on the IAB's 12/18/18 "OPT-IN VALUE EXCHANGE ADVERTISING* PLAYBOOK FOR BRANDS (*aka Rewarded/Opt-in Ads)"?

Companies included are: 
ACTIVISION, BLIZZARD MEDIA, ADCOLONY, CHOCOLATE, ELECTRONIC ARTS, ERNST & YOUNG, FORTVISION, FYBER, GAMELOFT, GOOGLE, INFINITIVE, INMOBI, INNOVID, JUN GROUP, MEDIAMATH, MOPUB (A DIVISION OF TWITTER, INC.), OPENX, PANDORA, ROCKYOU MEDIA, ROVIO, SALES ATHLETE, SMAATO, STACKADAPT, TAPJOY, TEADS, TELARIA, TRESENSA, UNITY TECHNOLOGIES, VERVE, VUNGLE and ZYNGA.

This project was the first comprehensive, industry-wide effort to understand Rewarded Advertising.


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Published Monthly by Turnstil LLC
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn