What is Rewarded Advertising?
- The fast-growing new format for monetizing digital media through voluntary consumer exchange of ad attention for something of value. IAB's Opt-In Value Exchange Playbook explores what gaming publishers have done and how it applies to other content types.
What is Happening in Rewarded Advertising?
- eMarketer reports that Rewarded video ads are gaining steam (a key takeaway in their ). "While they’ve been around for a while, rewarded video ads have long been thought to best serve performance marketers buying inventory in gaming apps. But that’s changing as marketers realize their high engagement level."
Many Types of Rewards
- eMarketer also reported 65% of US mobile users encountered rewarded video ads on gaming sites, 31% on music players, 30% on social media, 22% on retailer sites, 20% on video channels & 14% on news sites/apps. Also observed are the different types of reward that consumers are willing to engage with ad content to receive:
In eMarketer's Native Advertising 2019 Report, Harish Goli, product manager at Pandora explained how rewarded video—in Pandora’s case, called “Premium Access”— [makes] a premium experience more accessible.
“They're heavy Pandora users, which means that they get a lot of ads, but at the same time they are typically younger, in their late teens or early 20s,” he said. “They find that paying for Pandora at that point in life is a little hard. We offer them Premium Access, which allows them to completely view our video. Then they get X minutes, which is usually up to 30 minutes of uninterrupted music. Our listeners appreciate that. They love it. That particular format has been growing, more than doubling every quarter.”
Latest Turnstil News
Turnstil is ready to activate its next campaign, having advanced discussions with two advertising companies, and are looking for a large circulation publisher and/or streaming video service to partner with them (and share ad revenues). If you are an advertiser, a publisher, streaming service or tech platform serving publishers or advertisers, please set up an appointment with Co-Founder and Chief Marketing Officer John R. Osborn through this Calendly link:
Published Monthly by Turnstil LLC
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn
Writers: John R. Osborn, Dana Jones
Design & Layout: Dana Jones
Technology: Matt Tomsho, Dana Jones
Marketing: Mathias Kruck, John Osborn